This is the first PSA in the “It’s Our Watch” Promotional campaign.  The goal of the campaign was to introduce WVEC-TV’s eco-initative, “It’s Our Watch: Project Green,” and drive traffic to the corresponding on-line presence on This particular PSA highlights a primary sponsor of the initiative, TFC Recycling.  This PSA was honored with a NATAS Emmy Award.

Total Running Time: 0:30

Producer/Videographer: Matt Earl
Video: iStockphoto
Editors: Matt Earl/Eugene Gonzales
Motion Designer: Eugene Gonzales