This is the third in a series of “web vignettes” for The American Red Cross, which will be distributed via e-mail to prospective donors.  Each “web vignette” highlights an aspect of blood donation.  These “web vignettes” are a continuation of an earlier project, “Redmond,” from 2006.  Instead of the white background from the previous project, an environment was developed and two new characters were introduced.  Playing the roles of studio anchors, they both deliver and narrate the “web vignettes.”

The goal of “Just Donate” was to highlight the need of blood donations.  This “web vignette” visualizes how many people actually donate blood, who needs blood, and the far reach of each donation.  Unlike the first two “web vignettes,” this is a solo narration and neither character makes an on-screen appearance.

Each “web vignette” was edited and composited with Adobe “After Effects” with a final output to 720p.  The “web vignettes” were also repurposed for a presentation DVD, which was being shot in 1080p.  The narration was voiced by Kendra Collins of “Speedy Spots,” and the music scored by Dan Villanueva.

Total Running Time: 0:59

Executive Producer: Kristin Hatfield
Voiceover: Kendra Collins of “Speedy Spots”
Producer/Editor/Motion Designer: Eugene Gonzales
Music: Dan Villanueva