This is the fourth in a series of “web vignettes” for The American Red Cross, which will be distributed via e-mail to prospective donors.  Each “web vignette” highlights an aspect of blood donation.  These “web vignettes” are a continuation of an earlier project, “Redmond,” from 2006.  Instead of the white background from the previous project, an environment was developed and two new characters were introduced.  Playing the roles of studio anchors, they both deliver and narrate the “web vignettes.”

The goal of “Four Steps” was to explain the process of blood donation from start to finish and detail the time involved.  In addition, this “web vignette” also bring to attention how often blood is needed.  Unlike the first two “web vignettes,” this is a solo narration and neither character makes an on-screen appearance.

Each “web vignette” was edited and composited with Adobe “After Effects” with a final output to 720p.  The “web vignettes” were also repurposed for a presentation DVD, which was being shot in 1080p.  The narration was voiced by Billy Surf of “Speedy Spots,” and the music scored by Dan Villanueva.

Total Running Time: 0:52

Executive Producer: Kristin Hatfield
Voiceover: Billy Surf of “Speedy Spots”
Producer/Editor/Motion Designer: Eugene Gonzales
Music: Dan Villanueva